This Privacy Policy is meant to help you to understand how we use and protect the personal information you share with us, what data we collect, why we collect it, and what we do with it. We want you to know that protecting your personal information is important to us, and we respect your privacy.

Information collected through store.dubaibasketball.com does not include credit/debit card details of the customers and those details will not be stored, sold, shared, rented or leased to any third parties. Dubai Basketball Club L.L.C complies with the privacy laws and regulations of UAE. store.dubaibasketball.com makes no representation that this site is governed by or operated in accordance with the laws of other nations, or that the site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using this site, visitors from outside the UAE acknowledge this site is subject to the laws and regulations of the UAE, and waive any claims that may arise under their own national laws. If any controversy or claim under this Agreement cannot be settled amicably, it shall be resolved through arbitration, in accordance with the rules of the Dubai International Arbitration Centre.

1. What Information we collect

1.1 Personal Information

The personal information we collect may include your name, e-mail, address, phone, title, company or organization name. Users may, however, visit our Shop anonymously. We will collect personal identification information (PII) from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except it may prevent them from engaging in certain site related activities.

1.1 Non Personal Information

When you visit and interact with our Shop, Dubai Basketball Club L.L.C and third parties with whom Dubai Basketball Club L.L.C has contracted to provide services to Dubai Basketball Club L.L.C may collect (Non-PII) Non-Personal Identification Information about Users, which may include the browser name, the type of computer and technical information about Users means of connection to our site, such as the operating system and the Internet service providers utilized and other similar information.

Non-PII is anonymous and does not identify you personally. Non-PII is generally collected through the site from four different sources: Internet protocol addresses and web logs, pixel tags, cookies and other similar technologies as well as other Non-PII that you voluntarily provide.

1.3 IP Protocol Addresses/Web Logs

This site's web servers automatically collect the Internet Protocol (IP) addresses and log files of visitors. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the site, along with the time(s) of your visit(s) and the page(s) that you visited. This information is collected in an aggregate form only and does not contain any PII. We use your IP address, and the IP addresses of all users, for purposes such as calculating site usage levels, helping diagnose problems with the site's servers, and administering the site. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites. In addition to the Non-PII usage of IP Addresses described above we also may link your IP address to personally identifiable information for fraud prevention purposes.

1.4 PIXEL Tags

We and our service providers may also use so-called "pixel tags" "web beacons," "clear GIFs" or similar means (collectively "Pixel Tags") in connection with some site pages and HTML-formatted email messages to track your use of our Shop in order to provide you with more useful information and a more personalized experience the next time you visit. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to site visitors and may be associated with cookies on the visitors' hard drives. Pixel Tags do not contain any (PII) and allow us to count users who have visited certain pages of the site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns.

2. Consent

How do I withdraw my consent?

If you do not want us to send you Cookies, you may adjust this in your browser settings. (explanation to be found in point 7. Cookies)

If after you opt-in, and you have changed your mind, you may withdraw your consent for us to contact or email you, for the continued collection, use or disclosure of your information, at anytime, by contacting us via email: store@dubaibasketball.com

Dubai Basketball Club L.L.C
AL Shoala Building, Block E606,
Floor 6, Port Saeed, P.O Box 99902
Dubai, United Arab Emirates
TRN 104019243500003

2.1 Purposes and Legal Bases of Processing

We collect and process your personal information only where we have a valid legal basis under applicable data protection laws (including Regulation (EU) 2016/679 - "GDPR"). The table below specifies the categories of data, the purposes for which they are processed, and the corresponding legal bases:

• Order Processing & Fulfilment: Managing orders, processing payments, arranging delivery of merchandise, and communicating order status (e.g. Name, shipping address, billing address, email, telephone number, order items, transaction details).
• Customer Service & Inquiries: Responding to questions, handling returns, product issues, or warranty claims.
• User Account Management: Creating, maintaining, and securing personal store accounts.
• Marketing & Promotional Communications: Sending newsletters, promotional campaigns, special offers, and event information.
• Security, Fraud Prevention & Legal Compliance: Detecting security incidents, preventing fraudulent transactions, complying with fiscal, accounting, and consumer regulations.
• Site Performance & Analytics: Analysing visitor traffic, aggregate behaviour, and improving platform usability.

3. Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms and Conditions.

4. Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

We do not sell, rent, or trade your personal data. We disclose personal information only to specific, trusted third parties strictly necessary for the provision of our services, including:

1. E-Commerce & Infrastructure Providers: Shopify Inc., which provides our online e-commerce platform and database hosting infrastructure.
2. Payment Service Processors: Authorised payment gateways and financial services (such as for example PayFort / Amazon Payment Services) to securely process card payments. Your financial card details are processed directly by the payment gateway and are not stored by us.
3. Logistics & Delivery Partners: Contracted shipping, courier, and warehousing companies (including DESTE GOODS WHOLESALERS and international couriers) solely for the physical delivery of purchased goods.
4. IT, Analytics & Marketing Vendors: Cloud hosting providers, customer care software providers, analytics vendors (e.g., Google Analytics), and advertising platforms, acting subject to strict confidentiality and processing agreements.
5. Professional Advisors & Public Authorities: Legal advisors, auditors, tax consultants, and law enforcement or regulatory authorities where required by applicable law, court order, or to establish, exercise, or defend legal claims.

5. Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, as well as our contracted Shipping company (DESTE GOODS WHOLESALERS), have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. secured online payments provided by PayFort (http://www.payfort.com/).

5bis. International Data Transfers and Safeguards

Dubai Basketball Club L.L.C. is located in Dubai, United Arab Emirates (UAE). When you interact with our Store or place an order, your personal data may be transferred to, stored, and processed in the UAE and other jurisdictions outside the European Economic Area (EEA), including the United States and Canada (e.g., via Shopify Inc. servers and third-party integrations).

Where personal data originating from the EEA, the United Kingdom, or jurisdictions with equivalent protections is transferred to a country not recognized by the European Commission as providing an adequate level of data protection:

• We implement appropriate safeguards pursuant to Article 46 of the GDPR, primarily by entering into the Standard Contractual Clauses (SCCs) approved by the European Commission with our service providers, vendors, and processors.
• We evaluate local legal frameworks and implement supplementary technical and organizational security measures (including end-to-end transport encryption, pseudonymisation, and strict access governance) to ensure that personal data enjoys a level of protection substantially equivalent to that guaranteed within the European Union.
• You may request further information regarding the safeguards implemented for international data transfers, or obtain a copy of relevant contractual provisions, by contacting our Privacy Compliance Officer.

Links

When you click on links on our store, they may direct you away from our site. We are in no way responsible for the content nor the privacy practices of other sites and encourage you to read their privacy statements.

6. Data Retention and Storage Criteria

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, as outlined in this Privacy Policy, or to satisfy statutory legal, fiscal, accounting, or reporting obligations:

• Order & Transaction Records: Stored for the duration of the contractual relationship and thereafter for the applicable statutory retention period (typically between 5 to 10 years, depending on governing tax and commercial statutes) to meet fiscal obligations and defend against potential contractual claims.
• Customer Account Data: Retained until you request the deletion or closure of your user account, provided there are no outstanding orders or statutory retention duties.
• Marketing Data: Retained until you withdraw your consent or opt out of promotional communications.
• Customer Care Inquiries: Retained for up to 24 months following resolution of the query, unless required for ongoing legal dispute resolution.
• Technical & Security Logs: Retained for a limited operational duration (normally not exceeding 12 months), unless required for an ongoing fraud investigation or security incident.

Upon expiry of the applicable retention period, personal information is permanently deleted, destroyed, or irreversibly anonymised.

Security: To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorized or unintended access that is beyond our control.

7. Cookies

What is a cookie?

A cookie is a small file that is placed and stored on your browser or device by a platform. Cookies allow a website owner to distinguish the activities carried out from your device from other users of that website.

Cookies

When you visit our Shop, various Cookies can be sent to your device. These are the very light text files, where data including login information are stored, sent to your computer by the websites you visit.

How can I reject cookies and/or delete existing cookies?

We use strictly necessary cookies to operate our Store. With your consent, we also use analytics and advertising cookies to understand how our Store is used, improve performance, and provide personalised marketing. You can accept all, reject all non-essential cookies, or manage your preferences at any time through Cookie Settings. See our Privacy Policy for more information, including cookie duration and third-party access.

You can also visit http://www.aboutcookies.org/ which contains comprehensive information on how to do this on a wide variety of browsers. This site includes details on how to delete cookies from your computer as well as more general information about cookies.

Cookies we may use

Below is a list detailing some examples of the different cookies that our Shop use. The information explaining the purpose of these cookies and where applicable, includes links to further information that may be of use.

Analytical/Performance

_ga, _gat, Google Analytics,

Collects and aggregates data about how users interact with our Shop. We use this information to know if our Shop is working as intended, as well as understanding how our users are getting to our Shop. Persistent https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Advertising

a_user,Facebook,

Tracks if someone has logged into Facebook with their device, and if so, allows us to advertise them on Facebook knowing they’ve been to our website.

Persistent https://www.facebook.com/policy.php

Shopify

We’ve listed them here so you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

7.1 Types of Cookies We Use

We use the following categories of Cookies:

(a) Strictly Necessary Cookies

These Cookies are necessary for the operation of the Store and to provide core functions such as page navigation, security, access to protected areas, shopping cart functionality, fraud prevention, and checkout. Because these Cookies are strictly necessary for the provision of the website and requested services, they do not require prior consent.

(b) Analytics / Performance Cookies

These Cookies help us understand how visitors use the Store, measure traffic, improve performance, and analyse user interactions. These Cookies will only be used where you have given your prior consent.

(c) Advertising / Targeting Cookies

These Cookies may be used to deliver advertising that is more relevant to you, limit the number of times you see an advertisement, measure the effectiveness of campaigns, and allow advertising partners, including social media platforms, to recognise your device across websites or services. These Cookies will only be used where you have given your prior consent.

7.2 Legal Basis

Where required by applicable law, we place or read Analytics / Performance Cookies and Advertising / Targeting Cookies only after obtaining your prior, informed, specific and affirmative consent. Strictly Necessary Cookies are used on the basis of our legitimate interest in providing a secure and functional Store and/or because they are necessary to provide the service requested by you.

7.3 Cookie Consent and Preference Management

When you first visit our Store, you will be presented with a cookie banner or consent management platform that allows you to:

• accept all Cookies;
• reject all non-essential Cookies; or
• manage your preferences by Cookie category.

Your consent applies only to the categories of Cookies you choose to allow. Silence, inactivity, or pre-selected boxes do not constitute consent.

You may withdraw or change your Cookie preferences at any time by using the “Cookie Settings” link available on our Store. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

7.4 Browser Controls

Most web browsers also allow you to block or delete Cookies through their settings. However, browser settings alone may not be sufficient to manage all non-essential Cookies used on the Store. We therefore recommend using our Cookie Settings tool for preference management in addition to any browser controls.

7.5 Third-Party Access

Some Cookies may be placed by third-party service providers, including analytics, advertising, e-commerce, payment, security, or social media providers. Where third parties place or access Cookies through our Store, they may receive information generated by those Cookies in accordance with their own privacy documentation.

7.6 Additional Information on Duration

We will provide information on the retention period or lifespan of each non-essential Cookie, or the criteria used to determine such period, also through our Cookie Settings tool, in accordance with applicable law.

7.7 Updates

We may update our use of Cookies from time to time. Where required by applicable law, any material change to non-essential Cookie use will be reflected in the Cookie Settings tool and, where appropriate, will require renewed consent.

8. Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

9. Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

10. Your Rights as a Data Subject

Under applicable data protection laws (including the GDPR), you have specific, enforceable rights regarding the personal information we hold about you:

• Right of Access: The right to obtain confirmation as to whether your personal data is being processed, and to receive a copy of such personal data along with detailed information regarding the processing.
• Right to Rectification: The right to request the correction of inaccurate personal data or the completion of incomplete data.
• Right to Erasure / "Right to be Forgotten": The right to obtain the erasure of your personal data without undue delay, subject to lawful exceptions (such as compliance with legal retention duties or defense of legal claims).
• Right to Restriction of Processing: The right to restrict the processing of your data under certain circumstances (e.g., while the accuracy of the data is contested).
• Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit those data to another controller where processing is based on consent or contract.
• Right to Object: The right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on our legitimate interests, as well as an absolute right to object to processing for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a competent Data Protection Supervisory Authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.

How to Exercise Your Rights

To exercise any of your rights, or if you have questions regarding our data practices, please contact our Privacy Compliance Officer:

• By Email: store@dubaibasketball.com
• By Mail: Privacy Officer, Dubai Basketball Club L.L.C., AL Shoala Building, Block E606, Floor 6, Port Saeed, P.O. Box 99902, Dubai, United Arab Emirates
• Physical Store Support: Coca Cola Arena, Entrance F, 4th Floor, Dubai, United Arab Emirates

We will respond to verified requests within one month of receipt. This period may be extended by two additional months where necessary, taking into account the complexity and number of the requests.